How to tip the odds in your favor in search results – Titles, links &...
We started with a quick overview of what Google says to concentrate on in your search rankings (do what’s best for your visitors) and how the W&M site search works. Now let’s move on to your actual...
View ArticleHow to tip the odds in your favor in search results – Headings, images &...
So you’ve set up the framework for your page, placing it in the appropriate spot on your site, giving it a readable URL and meaningful title, and filling in the description metatag. Next we will take a...
View ArticleCascade Tip of the Month: Publishing Listboxes
With recent updates to support blog and Twitter feeds, listboxes can provide a window into engaging and dynamic content on any page. Just remember in your haste to use them, making a listbox “live”...
View ArticleCascade Tip of the Month: Edit Images Outside of Cascade
The built-in Cascade editor works well for basic adjustments, but here are a couple reasons why we recommend using an external editor to touch up your images before loading them into Cascade. 1)...
View ArticleIt takes a village…
…to do a lot of things, actually. But I’m thinking about what goes into presenting a unified web presence. On a site of over 50,000 pages. Maintained by nearly 1000 web editors. One piece of this...
View ArticleCascade Tip of the Month: Quick Check Your Edits
Once you’ve completed your edits and have published, be sure to go check them out on your live site. Sounds silly, right? Don’t laugh! Really. You may be surprised how many common errors can be caught...
View ArticleCascade Tip of the Month: Is Your Right Column Too Long?
While related links, listboxes and widgets can be powerful tools for presenting your content, the right-hand column of your page should never be longer than the center area. Wrangling your right column...
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Size matters.
We’re strong proponents of the “content is king” mantra for higher ed websites. But, if reading our content is cumbersome on smaller screens will we miss an opportunity to make a connection? Enter...
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Enough about us
We’d like to know a little more about you. Many thanks to Google Analytics for their Audience Overview. Here’s a little something from our stats that jumps off the page. In the past year, over 11% of...
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Cascade Tip of the Month: Embedding a Form
If you’re managing web content for your office, program or department, you probably know about Tribe Responses (our simple form building tool). But, did you know that you can embed a Tribe Responses...
View ArticleCascade Tip of the Month: Keeping Up With Content
We often share tips and reminders about keeping your content arranged and looking good (cue Writing & Style Guide plug). But what about updates to the content itself? Whether your site launched...
View ArticleOptimize Your New Responsive (Cascade) Site
Currently responsive design has launched for the www.wm.edu website. Our grad school sites will also become responsive in the coming months. We’ll keep you posted. One of our favorite things about the...
View ArticleCascade Tip of the Month: Avoid Web Cliches
When the web was young and we were unsure of whether people would get it, websites had a lot of directions and introductions that are now unnecessary. Some of the most common: Welcome to the Benneton...
View ArticleCascade Tip of the Month: Fixing Widget (and other) Images
Have you found one of your widget images extending beyond the widget? To fix the problem, you’ll need to crop the image to the prescribed dimensions of 240px wide by 150px tall (or 209 x 143 for...
View ArticleCascade Tip of the Month: Fill Your Web Bag of Tricks with Treats!
Whether you (or your supervisors) like to admit it, what you do as a Cascade web editor is important and complicated stuff. You help W&M maintain a unified web presence. You create the content that...
View ArticleCascade Tip of the Month: What’s in a (System) Name?
A lot, actually. Especially when it comes to your image and document file names. This is the point of a recent post about naming your web files by Donna Lehmann (great find, Kathy L.). I’ll hit the...
View ArticleTime for a little summer cleaning
Although I’m pretty sure the idea that summer is the “slow” time on a college campus is more myth than fact, not being knee deep in the typical academic year goings-on does afford a bit of time to take...
View ArticleCascade Tip of the Month: Simplify Your Visit Us Page
Gone are the days of updating directions and embedding maps on your Visit Us page. Reduce your upkeep AND help visitors find you by adding a link to your building’s Campus Map page. Visitors will find...
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Cascade Tip of the Month: Take Advantage of our New Q&A Sessions
Once a month Cascade experts from Creative Services are on campus to assist you. Don’t miss this opportunity for one-on-one assistance with your site. Have you consulted the Help Pages, but you’re...
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A Couple of Nods to Responsive Sites
The redesigned, responsive W&M Blogs site. Folks in Creative Services spent a lot of time over the past year and a half making the many websites we manage responsive for mobile users. We submitted...
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